
Issue #5 - 04 April 2009
The Hype Surrounding the Release Date of MechScape
Written by Simba
Hey there! My name is Simba. I'm pleased to have you here on MechScape World reading my article on the topic of how much Jagex should tell us about the release date of MechScape.
It is a dilemma that every games company faces time and time again. "What do we release to the public to build as much excitement as possible, being careful however not to raise expectations too much?" This has to be one of the most difficult issues leading up to the release of a new game, with things such as the release date being kept a closely guarded secret in some instances.
Jagex told us that MechScape would be released in the first quarter of 2009. This article is being written at the end of the above period - and as yet, as I am sure you are all aware, we do not have MechScape. No matter how big a company is, and no matter how many successful releases they've had in the past, things can go badly and delays are inevitable.
Jagex perhaps have not been too wise on this front. By announcing the release date as the first quarter of 2009, they have let down a lot of people who were really excited about the game coming in March. Now they have postponed the release until an unannounced date. This idea has problems in itself, since now people really do not know when to expect it. It could be released next week, or it could be released in three months. Due to the lack of knowledge, people will not be able to get excited about the release as much as they might be able to otherwise. It might seem silly, but several gamers I know take great pleasure in crossing off days on the calendar left until a big release! However, now Jagex have avoided the problem of letting people down once again, as they did by announcing the release for the first quarter of 2009.
It is a delicate balance; Jagex really should announce the release date of the game when they are certain they can provide a top quality game for this time. If they release MechScape completely out of the blue, the general RuneScape populous will be very confused - although Jagex have treated MechScape World very much as a partner site so far, most RuneScape players have not heard of MechScape. By releasing MechScape entirely randomly as it were, Jagex would not be taking full advantage of the excitement they could build up prior to release. By announcing the release date, say, a week or two beforehand, maybe even when everything is fully complete, Jagex would be able to revel in the hype that would ensue - and this excitement would definitely help MechScape off its feet in the first few days, rather than a lot of people being completely confused.
I am sure that Jagex will realise the above and we will see more and more clues dropped closer to the release. I know many people are getting very excited already, even though MechScape may not be ready for another few months. One other tactical decision Jagex face from a business perspective is whether to release MechScape at the start of the summer school vacation. Though MechScape is targeted at an older audience, many teenagers will certainly want to play, and Jagex could tap this market by cunningly releasing the game when this demographic section is most vulnerable.
To conclude, although it would be fantastic to see a release tomorrow, it seems somewhat unlikely. Jagex have more than enough sense to realise that excitement about a new release is an extremely positive thing, so I am sure we will be hearing the release date announced a short time ahead. On the other hand, Jagex will be prudent I'm sure; we won't be hearing another "MechScape will be ready in precisely three months time." Timing is the key. The massive contrast between excitement and disappointment. I have faith in Jagex to produce a wonderful game for us and take the above into consideration to make sure the release of MechScape (and the last few days prior to it) go in the best way possible. For now, Jagex have told us to sit tight and ignore any speculative dates we may hear; their emphasis is on releasing the game when it is as good as it can be, not before.
Thank you very much for reading.
MechScape and Community News
Promotions:
We've had a few promotions this week, make sure to post your congratulations. (read more)
Donors:
This week we added the much anticipated donor feature. A member can now donate money to the site and receive bonuses such as a forum section for donors only and a usergroup. All money donations go towards the site. (read more)
The Pliigi Attack:
This week as an April Fools joke we had the Pliigi, a playable race in MechScape, attack the forums. They evolved from eggs into full grown monsters over only two days. Their attack was so powerful they even took control of MSW for awhile. (read more)
Massively's Jagex interview at GDC09:
In an interview with Massively at the Game Developers Conference Jagex revealed many things about MechScape. One sentence reads: "The game centers around the tension among four distinct species, each with their own look, abilities and back stories. Throughout the game, players can choose their alliances, which shape the path of their adventure. There are hints of cloning, player-built vehicles and even spaceship building eventually." (read more)
Jagex statement regarding the name of MechScape:
Jagex provided us with a statement to help explain why they recently referred to MechScape as merely their game's "code name". It seems that while until recently they've been intending to call it MechScape, now they aren't so sure. They also made it clear that "there is still a fair amount of development work left for us to do" on the game before it is ready to be released. (read more)
Meaning of 'Mortiga'
It was revealed that Mortiga, a potential race in MechScape, is Esperanto for "deadly". (read more)
Previous Editorials:
MechScape Post #4: Gerhard’s Influence on MechScape and Jagex
MechScape Post #3: A Great MechScape Flood?
MechScape Post #2: The MechScape Environment and Concepts
MechScape Post #1: MechScape Clan Leadership
Footnotes
Contributors: Ren (Content Research Team); mike470, Simba, Xela, zepherusbane (Writing & Editing Team).
Disclaimer: The views expressed by members of staff do not necessarily represent the view of MechScape World.
