I've gone through Jagex's accounts and made various graphs and such from them. As these are business years 2007 means April 1 2006 to March 31 2007 and so on. I have just added 2008 (financial year April 1st 2007 to March 31st 2008) to the financial overview alongside its business review and future developments. I am using the actual figures so there has not been any corrections for inflation.


Various financial indicators. Turnover has gone up 15% from 2007 to 2008.


While advertising and subscription revenue are both shown to be going up, the data indicates that there is a trend towards subscriptions becoming a larger proportion of their primary revenue. Advertising revenue went up from £1.95m to £2.2m whereas game time sales (subscriptions) went from £26.1m to £30m from 2007 to 2008.


For a long time Andrew had a majority stakeholding in the company, but after Insight invested in Jagex he merely has the largest share. However, Paul and Andrew working together still have over 50%.


At first Constant was the only director, but in 2005 Andrew and Paul joined the board along with the two people from Insight who invested in Jagex. At the time of writing no filings were on record to show that Iddison has been replaced with Gerhard on the Board of Directors.






What do they mean by 'second game' - MechScape? FunOrb?

I find the donations field the most interesting from the angle of who is donating to the company? Jagex does not strike me as a company that will receive donations. Possible work with other bodies to develop technologies?

Profit margin (percentage of turnover which ended up as profit not cost): 36.93% (2004), 51.94% (2005), 60.95% (2006), 53.45% (2007), 44.89% (2008). Remember Jagex had been investing heavily in FunOrb, MechScape and RuneScape HD.

So I'm guessing the dividends for 2008 are:
Ian: £59,150
Paul: £1,183,000
Insight: £3,185,000
Andrew: £3,489,850


Jagex was donating to charities so it is expenditure not income. However, in 2008 they did earn £24,266 in "other income" (£9,071 in 2007)

That was very interesting; thanks for compiling this.

lol... I'm unhesitantly doign some homework/review of accounting and finance by looking at these?

Interesting, their operating profit went down a bit, but their net income was still up, though just barely. To the ignorant eyes of those of us peering into Jagex business ( ) that looks like something to be converned about...their turnover keeps going up yet their earnings before taxes went down, so their profit margin is down. However, Ren of course, being the expert here on what Jagex is doing, said they've been investing heaviliy, so that explains it.

I have never seen the numbers like this.... didn't know Jagex was really growing and doing well I guess. should buy some stock.

I just thought of another chart which people might find interesting - Jagex's yearly charitable donations as a percentage of their annual turnover:

True indeed! I was just reading the graph wrong and saw it as people giving money to them......... don't know how I forgot about their donations!

I wonder what kind of charities Jagex donates too?

I was looking at the Jagex staff, and its shocking to see that in 04 Jagex's customer relations team only consisted of 10 people.

* Save the Children
* CAFOD
* Hamlin Churchill Childbirth Injuries Fund
* Cancer Research
* Cystic Fibrosis Trust
* The University of Pennsylvania
* Royal Marsden Cancer Campaign
* Bury Bombers Wheelchair Basketball
* SOS Children's Villages

Source: http://www.jagex.com/corporate/Giving_Back/charities.ws


CAFOD is the Catholic Agency for Overseas Development (I'm guessing part of the reason they donated is because Andrew is catholic but who knows).

Why UPenn? Does Jagex have any alumni from there?

University of Pennsylvania is an interesting place to donate to. I thought they also donated to global warming charities and stuff (Or do they only put anti-global warming things in RS and not donate like I assumed?)

I believe Jagex follows the "do as I say, not as I do" theory.

See http://www.jagex.com/corporate/Giving_Back/environment.ws for information on Jagex's environmental efforts. They also buy Fair Trade tea and have eco-friendly posters up in the office:

(Some rights reserved Pallotron)

It sounds more like a gimmick to save on the electricity bill than the environment.:D

ah very interesting

This is very amazing to look at, where do you get all their financial information at?

this is awsome how long did you spend reserching all of this ?

it looks like jagex are not advertiseing as much as they use to

They are making much more revenue from ads then they used to but it is a lower percentage of their turnover due to an increase in money from subscriptions. They did cut those video ads, tho.

no one donates to them.

But those video ads being cut won't reflect until this years financial reports, or actually until next years report since they were in part of this years ad revenue.