QUOTE
Companies with several different MMOs can have a slight self-competing problem. How do you look at that issue?
GI: We don't know yet. But we positioned our new MMO at an older demographic than RuneScape. It's sci-fi, so it's a different genre altogether. You're not going to get people playing multiple MMO, they're going to be playing one at a time, so there may be some cannibalization of our RuneScape userbase going over to our new MMO. Tthe way we've positioned it is RuneScape, our new MMO, and then FunOrb, the deep casual game experience. So there should be a migration path from one to the other in those three games. But it's going to be interesting to see how it overlaps.
GI: We don't know yet. But we positioned our new MMO at an older demographic than RuneScape. It's sci-fi, so it's a different genre altogether. You're not going to get people playing multiple MMO, they're going to be playing one at a time, so there may be some cannibalization of our RuneScape userbase going over to our new MMO. Tthe way we've positioned it is RuneScape, our new MMO, and then FunOrb, the deep casual game experience. So there should be a migration path from one to the other in those three games. But it's going to be interesting to see how it overlaps.
Interesting that he doesn't think people will play both MechScape _and_ RuneScape at the same time.
QUOTE
What's your primary demographic?
GI: RuneScape's demographic is from 7 to 18, with a sweet spot being around 13, 14, or 15. It's 85 percent male, but we're keen to get more females into the game. There's puzzles that are aimed at the female audience, as opposed to the PvP stuff, which is more male-oriented.
After 18 is where FunOrb comes in. People at college perhaps haven't got the time to spend 12 or 14 hours a week out on RuneScape and MMOs, so naturally they'll graduate onto something else. But this is where our new MMOG comes in. We're hoping to collect a lot of those people graduate out of RuneScape to our new MMO.
But we've got a lot of people over 40 playing Runescape; we have whole families playing the game. We have granddads and grandmas meeting their siblings, nieces, and nephews within the game. We want to appeal to the whole. For anyone who wants to play RuneScape, there's something in there for them.
GI: RuneScape's demographic is from 7 to 18, with a sweet spot being around 13, 14, or 15. It's 85 percent male, but we're keen to get more females into the game. There's puzzles that are aimed at the female audience, as opposed to the PvP stuff, which is more male-oriented.
After 18 is where FunOrb comes in. People at college perhaps haven't got the time to spend 12 or 14 hours a week out on RuneScape and MMOs, so naturally they'll graduate onto something else. But this is where our new MMOG comes in. We're hoping to collect a lot of those people graduate out of RuneScape to our new MMO.
But we've got a lot of people over 40 playing Runescape; we have whole families playing the game. We have granddads and grandmas meeting their siblings, nieces, and nephews within the game. We want to appeal to the whole. For anyone who wants to play RuneScape, there's something in there for them.
So RuneScape is aimed at kids, FunOrb at adults, and MechScape at College students who don't have as much time. The idea that people will not need to invest as much time to play MechScape seems to indicate it will be less grind-based (which goes with what Imre was saying ages ago), what's your thoughts?
Oh, and he once again talks about micropayments. He really seems in love with that idea for ThirdScape.
